If you’re one of the millions that lost your job and have found it nearly impossible to find another job that pays a fraction of what you were once making, it’s understandable to be angry and depressed. Heck, I was their once myself. So, allow me to suggest that instead of sitting home collecting unemployment benefits and hoping something will change, do what I did for the first time over 10 Years ago. Create your own job!
I am not a big fan of people selling books, informational C.D.’s, etc. on “How to Make Fast Money Online.” The fact is, I don’t recall ever reading anything that gave me an “ah ha” moment that had the words “How To” tied together in some fashion with “Make Money Fast.” I guess an article on robbing a bank or store or something can lead to fast money…provided you don’t mind the jail time that goes with it.
No matter your circumstances, I want to take this opportunity to encourage you to consider the idea of working from home. For many, the prospect of being self-employed seems more like a dream, and is usually outside of our traditional comfort zone. Well, I am here to tell you that you can be your own boss if you’re only willing to take the risks! Chances are, the only thing holding you back is the fear of the unknown!!!
Regardless of what you’re selling and who you are selling to, developing long-term relationships with your prospects is crucial to your businesses success. If you mismanage these crucial relationships, your business is at risk to losing hundreds of thousands of dollars in new business every year. Compounded annually, that’s a lot of losses!
Lets face it. The cost to acquire new business is expensive as hell. There is no shortage of information online that tells you, the business owner, just how important client retention is. Depending upon the industry you’re in, and what you’re offering, it can range from $20 to multiple hundreds of dollars in costs per new customer.
If you are going to be an entrepreneur that makes money online, it goes without saying that you have to understand what search engines are and how they think. Now, how they think can also mean how they work, but the fact is, as technology advances search engines are becoming more and more intuitive in what information they provide based upon a range of algorithmic calculations developed by real thinking engineers.
What works better—the online business approach or the more traditional brick and mortar business? Hey it’s a great question, and while there’s really not a perfectly straightforward answer for choosing one way or another, there definitely are some clear facts to keep in mind as you think about starting a small business. So, let’s dig in to some of the details.
Ready to learn one of the most important secrets there is to building a successful and profitable business on the web?
Dale Carnegie, perhaps one of the most influential and original business gurus of the last century was quoted saying,
Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.
Being a successful entreprenuer comes with a lot of demands that many don’t face in a more traditional 9-5 working environment. Do you need to have special character traits to be a successful entreprenuer? In my opinion, you really do. If you don’t have them all, that’s ok. You can learn and apply what many successful entrepreneurs already have working for them!
Unfortunately, it’s true. The work at home niche is absolutely full of scammers. Again, remember I don’t like to use this word. However, starting out, I want to place emphasis on the unfortunate fact that you are the prey and my job is to educate and prepare. Now, this is just an educated guess, but do you think it would be too unreasonable to say that upwards of 90% of “Work At Home Opportunities” are scams? For me, that seems like a pretty safe assumption.
We’ll be talking more about this topic in future articles, but today we need to take a really serious look at why starting an at-home business on a shoestring budget can outright outperform any traditional new small business almost every time. Ready?
I will say that building an Internet company from scratch is not an overnight process – nor is it for the faint of heart. It means having a solid strategy and it takes a long-term approach. I have never built a website that I worked at that didn’t result in a money-making experience. I don’t expect this website will be any different; however, we do have the “link ability” and search engine variable, which can always impact the success of any web venture.
For those of you who want to get into theory I’ll venture in because it is somewhat relevant to how a search engine works. So, let me say from the outset that I quit chasing “answers” to algorithms over 7 years ago so I don’t profess to be an expert on the topic. The way I look at it, unless an engineer from Google tells you what specifically they’re factoring and what weight is applied to that factor, it really doesn’t matter does it? Really?
You’ve heard the term SEO — search engine optimization — but what in the world does it really mean, anyway? And how is it any different from Internet marketing? That’s a really good question and to be effective in developing a money-making website, you really do need to understand the difference.
Now, what I am going to teach you here is going to run contrary to what you have always learned, or will read about, virtually everywhere online. But, I have been saying it for years and search engines like Google are finally starting to reflect my position through their own actions. Even when they have yet to acknowledge my position on the matter.
So, what is the difference between SEO and Internet Marketing?
Continuing on the topic of Search Engines, I want to talk with you about the “webmaster guidelines” that used to be available from the various search engines. The reality is, these guidelines were just basic principles that search engines wanted you to follow to improve the quality of the information they are serving to their customers. Overtime, a lot of these rules governing search have been hidden or just disappeared. So it makes it hard for the new guy on the block to know in advance what the search engines actually expect of you.
Writing for the web and writing for print are two totally different monsters. And by saying “monsters,” it’s safe to admit that many folks are practically scared to death about actually trying to sit down and write something. Unlike the fear of public speaking, most of the fear of writing comes from lack of understanding the objective — but more on that later.
Yes – I know – but this is so important for any website. It’s a timeless concept within the form of art known as closing the sale, a call to action is vital and far to often, left out. And in fact, while it’s easy to work ourselves right around the known and proven traditional tactics of selling when creating a website, for most, this is exactly what a website is supposed to do — sell a product or service to the visitors. On the web, the call to action is vital, it’s your “buy signal” - it’s your close!
Are you ready to learn more? Keep reading…
Co-citation is something that is considered by many SEO gurus and practitioners when it comes to encouraging that your site has the best neighbors possible. It’s not always easy to affect, but in some cases, taking a proactive approach to co-citation is well worth it.
What is your call to action? Creating website content without a call to action is like opening a retail store without any employees. Customers come in, but you have no way of helping them find what they’re after and no way to guide them to the checkout counter. A call to action is essential on the web…whether for sales oriented copy or any other web content as well.
As consumers — both of the online and offline variety — we are all under fairly constant barrage from marketers and salespeople. It’s the nature of business. Produce a product or service that folks either need, want, or can be convinced somehow of either. Repeat and profit.
When it comes to selling online, the age-old debate still stands. To hard sell or to soft sell?
While many have found success using both methods in their online marketing strategies, you’ll probably be best served by coming to fully understand which method best fits your business model and sticking with the selling techniques that are working best for you consistently. Let’s take a look.
What does it take to get your e-commerce website off the ground and running? Besides an excellent product and great promotional skills, that is? Let’s take a look at that basics of developing an online store and what it takes to hit the ground running on the web…
Return on investment, most commonly referred to by the acronym “ROI,” is really a fairly straightforward concept. This holds especially true when it comes to entrepreneurs that are the “jump in and get things done type.” Those that aren’t afraid to get their hands dirty (entrepreneurs — you know who you are).
As we roll deeper and deeper into the new year, in practically no time at all, people will begin to regret creating all the unrealistic and unreachable goals and resolutions that came at the start of the new year. You know — the plan to “lose 50 pounds in the time span beginning with New Year’s Day until the first day of February” kind of goals. And we all know what happens — treadmills were bought, treadmills were gradually forgotten about, and treadmills will eventually be sold.
We’re all familiar with the story of the young man who asks a multi-millionaire how to be successful. “Find out what the people want,” he says. “Then give it to them.” As if it was just that easy!
Wait, this is the internet…maybe it actually is that easy.
The trouble is that many people aren’t paying attention. Good people, too—people who ought to know better. The result is websites that don’t convert well. Yet, you can likely double or even triple your conversions by simply understanding what visitors want from you and handing it over.
Looking for a few ways to get noticed and take a step ahead of the competition with your website? It’s definitely worth the effort, and taking the leading edge as far as standing out from the masses is something that just so happens to be very doable too.